Our goal was to elevate Stella Carakasi’s email marketing into a strategic, high-performing channel that generates monthly recurring revenue. We aimed to drive higher revenue, increase customer lifetime value, average order value, boost repeat purchase rates, and strengthen customer loyalty through a brand-aligned and data-driven approach.

We began revamping their pop-ups to capture valuable zero-party data, allowing for more personalized customer experiences. We then overhauled and optimized existing email flows, introducing new, on-brand copy and designs while removing ineffective ones. Dynamic coupons and strategic segmentation were used to tailor offers and maximize engagement, while a completely rebuilt rewards program increased points accumulation and organic referrals. Finally, we developed new, high-converting email designs and copy that resonated deeply with their audience, emphasizing the brand’s values of sustainability and inclusivity.

Our strategic changes led to their monthly email revenue surging to 45% of total sales, customer lifetime value and average order value increased significantly by 22%, and repeat purchases grew thanks to personalized, segmented messaging. The redesigned rewards program drove higher engagement and organic referrals, transforming Stella Carakasi’s email marketing into a major revenue driver and deepening connections with their target audience.